Our humble little story…
CardWorks started as an off-shoot of Scoop Media Pty Ltd — a graphic design firm established in Sydney, Australia by Jack Franken in 1992. In addition to it’s graphic design services, Scoop Media also acts as the Australian and New Zealand licensing agent for The Cartoon Bank — the world’s largest digital library of classic cartoons published by the prestigious New Yorker magazine.
Combining the sophisticated wit of carefully selected New Yorker cartoons and other humorous images with relevant marketing messages and creative graphic design, CardWorks offers its clients a friendly, low-key and cost-effective way of communicating with their target market.
The idea for CardWorks grew out of the recognition that many professional businesses required effective recall, reminder and marketing communications that were attention-getting, memorable and stood out from the deluge of marketing material filling people’s mail boxes. Using appropriate and subject specific cartoons and humour seemed to be an ideal way of getting that attention and so ensure the delivery of one’s marketing message using a friendly and non-threatening approach. In fact, according to recently published studies, humour has been shown to be one of the most effective marketing tools ever.
Starting with a small selection of dental recall cards in 2003, sponsored in part by Oral B, CardWorks has since added marketing material for a wide array of professional services ranging from optometrists and veterinarians to physiotherapists, osteopaths, podiatrists and chiropractors and more recently travel agencies, real estate agencies, automotive repair centers and pest control services.
As a small Australian owned company, CardWorks draws on years of experience in graphic design and corporate communications and continues to offer its clients unique and quirky marketing cards designed to fit their corporate branding and communicate their message to their target market in a light-hearted yet very effective manner.
Our Other Products & Services
In addition to postcards and calendars, CardWorks offers a full complement of graphic design services including:
- Logo Design and Corporate Branding
- Business Card and Letterhead Design
- Flyers, Brochures, Newsletters, etc.
- Printing Services
For more information or quote, please contact us.